Who really owns the information in your email?

When you go to a conference or a trade show you don’t scream out your company’s secrets or the figures on your paycheck. Why would you? And when you find a virus on your computer, you try to fix it immediately, so that it doesn’t harvest any sensitive information.
So why would anyone willingly submit their deepest personal and business secrets to a big faceless company, on a daily basis?

Because without email you’re back in the dark ages.

Chances are, you’re telling Google, Hotmail, or Yahoo things you don’t want anyone to know. We’re not lawyers, and we’re not qualified to give you legal advice but this is what we got from reading Google’s Terms of Services:

“You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours”.

And technically, they’re not lying. After you send an email through Gmail, you still own the information.

There are alternatives to giving companies access to your sensitive information:

  • Some secure email services make an effort to ensure that your data stays confidential, both from themselves and from intruders. Kolab is one of them. Its servers are based in Switzerland which allows Kolab to resist the tugs and pulls of international agencies. Even though it’s not free, its a service worth considering.
  • If you use Thunderbird, you should consider using Enigmail which is an extension for Thunderbird. Enigmail enables users to send and receive encrypted email messages. It uses the OpenPGP standard for encryption. Though it is not as secure as Kolab it does provide a layer of security.
  • Outlook’s built in ‘Encrypt Messages’ function (distinct from digitally signing messages) is another option. It provides a basic layer of security. However numerous vulnerabilities are known to exist. You first exchange public keys with the person whom you want to send encrypted message to. Once set up, only the recipient who holds the private key can read the messages.

Whatever your choice, and whether or not you choose to change email providers to protect your information, we want you to know that here at Diduce, we’re committed to making sure your information stays yours. Diduce never phones home with your data and doesn’t claim to know what’s in your email.

We care about privacy, both yours and ours.

The Future of E-Mail

Some want it dead! Others want it alive!

Several tech savvy bloggers have been predicting the “death of email.” Technology gurus have been questioning whether this tried and tested method of communication will hold up to social media platforms, such as Facebook and Twitter.

Why send an email when a tweet would work just as well, get to the recipient quicker, and say it in fewer words?

Is the obituary for email being written too soon?

Even though the number of email users worldwide has increased to 2.2 billion (from 1.88 billion in 2010), yet oddly, the number of emails sent every day is down from 294 billion in 2010 to 144.8 billion in 2012.

Statistics point to the rise in popularity of Facebook feeds and Twitter to explain this decrease in emails. In 2012, 1 billion users were active on Facebook daily and 175 million tweets were sent every 24 hours.

Critics claim users are experiencing email exhaustion. If so, why do billions still use email?

Are the experts right in writing emails epitaph?

The experts are wrong and here’s why:

Email is still very vital to business. From SMB’s to Fortune 500’s, businesses still rely heavily on email to perform mission critical tasks.

Can you imagine a CEO or a project manager sending a very sensitive message through Twitter or Facebook? McKinsey Global Institute and International Data Corp found that workers spend 28% of their time in their inbox.

It has also been proven that email marketing outperforms all other types of media in terms of generating sales.

This is all very well for people in the business world but what about non-business users? What does the future of email hold for them?

A Look into the Future

To remain relevant email must evolve to meet the morphing demands of desktop and mobile users. The first steps of this evolution were seen in products like Fluent (now discontinued), a promising product that integrated with Gmail to give users a social media streaming experience in their Inbox. Fluent converted the typical Gmail message format into more of a social media feed like Facebook or Twitter giving it a more modern sense of fluidness and moving it away from the inbox concept.

Other companies like Inky, Other Inbox, Alto Mail, Inbox Pause, and the recently launched Slack are helping users with workflow integration, better analytics, dealing with inbox overload and more.

Mobile devices will also play an important role in the future of email. Nielson reports that checking email accounts for 45 percent of Internet use on mobile devices. With an approximated 5 billion mobile devices, including phones and tablets, that adds up to quite a bit of email. As this number is expected to rise by 50 to 60 percent in 2015, email must integrate easily with mobile devices.

Innovations like Rapportive, Boomerang, and Mailbox with a bit of tweaking, will soon succeed in overcoming many of the shortcomings of email. Advances in organization, fluidity, building unified repositories of communication, and efficient mobile communication will push email into the future, and not into the grave.

We at Diduce are focused on analyzing and organizing the treasure trove of information that resides in emails. More about this soon!

Take that, experts.

Welcome to Diduce!


Have you ever searched for an email only to find it was seemingly lost forever somewhere in your Inbox? It might not matter as much if you’re looking for that cute email from your mom but it will matter a lot if you’re looking for an email that contains crucial data for an important business meeting.

It was Spring 2012 when we had the BIG meeting to finalize an important business deal.

While exchanging notes with my team just before the meeting, panic struck! We needed a particular set of numbers which were in an email we received a few months ago.

Minutes passed and none of us could find the email.
“He sent it around two months ago”. I howled.
No luck!

“Try searching with their email address and some other words” I said. “Data!” “Meeting!” “Company!”
Can’t find it!
“Holy Crap! Let me try”, I bawled.

I entered a couple of keywords but this didn’t limit the deluge of irrelevant emails that appeared in the search results. I tried looking through the emails in a date range but realized it would take too long to open and read each email.

The information was crucial. We HAD to get to it. But none of us could find a way to call up the email.

Going into the meeting without the numbers from this crucial email hurt our interest in the deal, and we came up short.

Distraught, we wondered if there was an easier way to search through emails. We knew we couldn’t have been the only people this had ever happened to – in fact, we could each think of 4 or 5 times we’d tried searching for an email only to give up after a few fruitless attempts.

We scoured the Internet, figuring that there must be some software that takes the omniscience of search engines and applies it to emails.

Surely someone must have realized the lack of intelligence in existing email search. And the compelling need to quickly search through petabytes of data that resides in the accounts of 2.2 billion email users? We found nothing!

We could have believed that the Gods were conspiring against us and moved on with our lives but we knew that there was a simpler and truer explanation; email search was simply unintelligent.

Sometimes when you discover that something you need so badly just doesn’t exist, you try to create it yourself. And so, Diduce was born!

We believe we have taken the first step in a boundless journey.

Welcome to Diduce, the world’s first and only “intelligent email search”.

Get ahead of the queue by registering your email at www.diduce.com.

Watch this space for exciting updates.